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Custom Pens for Different Industries: What Works Best?

There is no better way to promote your business than with custom pens. Pens are functional, inexpensive, and can be designed for any type of business. Tablets at a conference, business pens with a logo, or even personalized pens as part of a giveaway are all prime examples of how a simple pen can greatly impact your reach.

Photo by Kelly Sikkema

Knowing what works best for your industry is where success really begins. What are the most important factors to consider when choosing promotional pens? What are the best choices for your industry and ways to maximize the value of that custom pen order?

Key Factors in Choosing Custom Pens

When ordering custom pens, consider these key factors:

  • What will the pen be used for? Giveaways, corporate gifts, office use, or something else?
  • How much are you willing to spend per pen?
  • What pen material do you want? Save Your Ink offers promotional pens in plastic, metal, or eco-friendly materials.
  • What colors, logos, and other branding elements do you want on your pen?
  • Higher-quality pens tend to last longer and make a better impression.

Custom Pens for Different Industries

Different industries have different needs. And what appeals to one sector might not work well in another. For example, healthcare settings like hospitals and clinics tend to prefer bright, colorful pens that bring a cheerful feel. Corporate businesses might prefer sleek, professional pens that can be used at meetings and events. Retail brands may prefer promotional pens with fun, eye-catching designs, and educational institutions will benefit from pens with comfortable grips – especially if you’re engaging with students at schools and universities.

Innovative Features

Promotional 1-day rush pens can come with a variety of features to make them stand out:

  • Stylus tips are great for use with smartphones and tablets.
  • Pens that double as highlighters or have built-in flashlights increase their usability.
  • Pens made from recycled or biodegradable materials are preferable for brands with environmental initiatives.
  • Pens that are comfortable to hold for long periods will be used more by industries and businesses where writing or note-taking is a focus.

Best Practices for Custom Pen Design

To create the best custom pens, there are a few best-practice steps to follow to make sure that customers engage with your promotional products. Remember that too much information can make the pen look cluttered. Instead, focus your design on your logo and make sure any text is clear and easy to read. Choose attractive colors that match your brand. And remember to always order samples before placing a large order of custom pens to check the quality.

custom pens

Photo by Maya Maceka

Distribution Strategies

To get the most out of your custom pens, hand them out at trade shows, conferences, and seminars. If you don’t attend these kinds of events, offer pens as free gifts with purchases or include pens in direct mail campaigns to increase engagement. You could even give custom pens to employees as part of their welcome kits or as appreciation gifts.

Measuring the Impact

To see how effective your custom pens are, there are a few ways to measure their impact:

  • Keep records of where and how many pens are distributed.
  • Ask customers for feedback on the pens.
  • Look for any increases in sales or engagement after distributing the pens.
  • Monitor social media and online mentions of your brand, and check if they mention pens.

Custom pens are a versatile promotional tool that can be effective for marketing in any industry. By considering key factors like choosing the right type of pen and measuring the impact your custom pens have, you can maximize the impact of your custom pen order. 

Brands create customizable pens in a wide range of designs to fit your needs. Explore the selection to find the perfect business pens with logos for your next marketing campaign. And if you’ve used custom pens in your marketing, why not share your thoughts and experiences with us in the comments below?

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Family lifestyle blogger from
Tyler, TX
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